The town's name means "shelter for the sheep." La Morra is a municipality in the province of Cuneo, whose main source of income comes from cultivation of vines and the production of a fine Barolo red wine. Travelers from all over the world choose to stay in La Morra for these wines, its other gourmet products, the extraordinary landscapes and the seven trails that all depart from the village, arranged in a dial shape around the center, of which some connect to the path of Barolo. A total of 50 kilometers of trails, that allow its visitors to reach the most interesting places in the area.
The settlement developed on top of the hill and was founded when the city of Alba began to build its districts in the surrounding hills. In the XIII century the territory was ceded in fief to the Sordello Family, while in the XIV century it became part of the domain of Falletti until at the end of the XV century, it acquired its own statutes. A few years later it submitted the domain of the Duke of Milan, followed by the French and the Spanish and in the early XVII century, the Savoy.

Attractions:
- the XVIII century Church of the Confraternity of San Rocco, which features a dome decorated with frescoes, realized by the artist Operti. Inside it preserves a fine altarpiece made by an unknown author;
- the Parish Church of St. Martin in Baroque style, preserves inside an altarpiece depicting the Madonna with Child and Saints Martin and Crispin of the artist Aliberti, completed in 1715;
- the XVIII century Church of the Brotherhood of St. Sebastian with its brick Bell tower;
- the Abbey of the Annunziata, erected in the district that has the same name, is a Romanesque-Baroque complex with basement and apse of the XV century, a façade and interiors decorated by Garove at different times. It also preserves artifacts from Roman times;
- the Church of Santa Brigida, which features frescoes of the XV century in the apse;
- the Chapel of Saint Lucia which retains a valuable XIX century altarpiece;
- the Bell tower built in 1710 with the stones and materials that derived from the ruins of old castle, demolished in the early XVII century;
- the XIX century Parish Church of Santa Maria in Palustra, built in the district of Santa Maria;
- the Palace of the Marquis Falletti;
- the XV century Casa Boffa;
- the medieval ramparts;
- the Ratti Family Museum of the wines in the cellars of the former convent.