The town's name refers to the milestone, also called mora, which once marked the boundary between the territory of Senigallia and Jesi. Municipality in the province of Ancona, located a short distance from the sea, in a predominant position, overlooking the surrounding area, from where it is possible to enjoy a panoramic view over the Adriatic. The municipality, in addition to the main center, includes the two important villages: Santa Maria and Sant'Amico. It is a typical medieval fortified village: the walls built in the XV century, with an interior walkway called "Scarpa" and six watch towers with pentagonal shaped bases. There are also other historical buildings that attest to the importance of the town over the centuries. Morro is also famous for its wine production, first of all the Lacrima di Morro of Alba.
The discovery of a Roman tomb evidence that the area was already inhabited in the Roman times, even though the first documented presence goes back only to year 1000. Under the domain of Senigallia, the town was ceded in the first half of the XIII century to Jesi, becoming to be part of the Republic of Aesina. In the XIV century it was attacked by the troops of Fabriano, while in the XV by Ancona, but Jesi lost the control of the town and its territory only during the Napoleonic period. The following historical events are similar to those that have characterized the entire region, including the inclusion into the Kingdom of Italy.

Attractions:
- the Parish Church of San Gaudenzio, dating from the XVIII century, is located in the town center;
- the Church of the Blessed Sacrament, which features two paintings of the XVII century and several pieces of antique furniture;
- the Church of San Benedetto, characterized by a single nave plan, houses a valuable painting of the XVI century;
- the Church of the Santissima Annunziata;
- the Church of Santa Maria del Fiore;
- the Town Hall, built in the XVIII century, contains various works, including an altarpiece by Ridolfi and a XVII century painting;
- the old city walls, which by open porches, access to a covered walkway;
- the Rural Museum, a permanent exhibition of tools used in agricultural activities;
- La Loggia dei Mercanti.